Eight years of building trust, one player at a time. From a small operation in Kuala Lumpur to one of Malaysia's most recognised online gaming platforms — here's who we are, what we stand for, and why hundreds of thousands of Malaysian players choose kiss711.
kiss711 was founded in 2016 by a group of gaming industry veterans who shared a common frustration: Malaysian players were being underserved. Offshore platforms with clunky interfaces, no local payment options, and support teams that couldn't speak the language were the norm. We set out to build something different — a platform that actually understood the Malaysian market from day one.
We launched with a focused library of slot games and live casino tables, integrated DuitNow and FPX from the very beginning, and hired a multilingual support team fluent in Bahasa Melayu, Mandarin, and English. The response from players in Kuala Lumpur, Penang, Johor Bahru, and Petaling Jaya was immediate and overwhelming.
Over the following years, we expanded our sports betting vertical — covering Liga Super Malaysia, the English Premier League, UFC, and dozens of international markets — while continuously upgrading our platform infrastructure to ensure the smoothest possible experience on both desktop and mobile. By 2020, kiss711 had crossed 500,000 registered members. Today, we serve over 850,000 players across Malaysia and continue to grow.
"Our mission is simple: to give every Malaysian player — from Bangsar to Butterworth — a platform that is transparent, fast, and genuinely built around them."
These aren't just words on a page. Every product decision, every support interaction, and every platform update at kiss711 is guided by these six principles.
Bonus terms, wagering requirements, and withdrawal policies are written in plain English — no hidden clauses, no surprise restrictions buried in fine print.
Our infrastructure is engineered for 99.9% uptime and sub-second page loads. Whether you're on LRT in KL or at a mamak in Penang, kiss711 performs.
256-bit SSL encryption, two-factor authentication, and segregated player fund accounts ensure your money and personal data are always protected.
We invest in self-exclusion tools, deposit limits, session reminders, and reality checks because we believe sustainable entertainment is the only kind worth offering.
Malaysia is multicultural — so is kiss711. Our platform, support team, and content reflect the diversity of Malay, Chinese, and Indian Malaysian players alike.
We release platform updates every two weeks based on direct player feedback. If something isn't working for our users, we fix it — fast.
Since founding, our product roadmap has been anchored around four core pillars. Every feature we build, every payment method we integrate, and every game provider we partner with feeds directly back into these commitments.
These pillars aren't aspirational statements — they're measurable standards we hold ourselves to with quarterly internal audits and player satisfaction reviews.
Deep integration with Malaysian payment infrastructure — Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and all major local banks. No awkward workarounds.
Over 2,800 titles from certified providers — live casino, RNG slots, table games, sports betting, and esports — all under one roof with consistent performance.
24/7 native-language agents in Bahasa Melayu, Mandarin, and English. Average live chat response under 5 minutes — not 5 hours.
Strict 21+ age verification, responsible gambling tools, certified RNG audits, and fund segregation — because player welfare is non-negotiable.
Being "Malaysia-first" isn't a marketing line for us — it's a product strategy. While many international operators treat local payment methods and local language support as add-ons, we built kiss711 from day one with the Malaysian experience at the center.
Our player base spans the country — from busy professionals in Kuala Lumpur's Golden Triangle who want fast mobile deposits via Touch 'n Go, to sports fans in Johor Bahru following Liga Super Malaysia matchdays, to casual slot players in Penang looking for a trusted platform with fair game odds. We serve them all with the same level of care and the same quality of experience.
kiss711 launches with 200 slot games and live casino tables. DuitNow and FPX integrated from day one. First 10,000 registered Malaysian players within 90 days of launch.
Full sports betting vertical launched covering Liga Super Malaysia, EPL, and UFC. Mobile-optimised platform released. Registered player base crosses 200,000.
kiss711 reaches half a million registered members. VIP tier program (Bronze / Silver / Gold / Diamond) launched. Cryptocurrency deposits (BTC, ETH, USDT) enabled.
Game library expands beyond 2,000 titles. Dedicated esports betting section added covering Mobile Legends, Dota 2, and Valorant tournaments. Touch 'n Go eWallet integration upgraded for instant deposits.
kiss711 serves over 850,000 registered players with 2,800+ games, daily payouts exceeding RM 4.2 million, and 24/7 support in Bahasa Melayu, Mandarin, and English. The journey continues.
Join over 850,000 Malaysian players who trust kiss711 for live casino, slots, and sports betting. Fast MYR payouts, 24/7 support, and a platform that actually works for you.
For players aged 21 and above only. Please gamble responsibly. Visit Responsible Gambling for tools and support.